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Polishing Tsutsumi (7937 JP Equity)
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This website is operated by Nanahoshi Management (UK) Ltd. (hereinafter referred to as "We"). It serves as a campaign platform targeted at shareholders of Tsutsumi Co., Ltd. ("Tsutsumi") residing in Japan.
Recent Developments in Dialogue
On 23 April 2025, we disclosed the shareholder proposals
Content: Full details of the shareholder proposals.
On 10 January 2025, a letter was addressed to the Company President.
Content: Follow-up on discussions regarding the cost of capital, among other topics.
Content of this Website
Measures to Improve Tsutsumi's Significantly Low PBR
Enhancing Capital Efficiency (Awareness of Cost of Capital)
Addressing the sub-1% ROE.
Formulating a medium-term management plan to achieve capital efficiency that exceeds the cost of capital.
Executing measures to promote management practices mindful of the cost of capital and stock price.
Reducing cost of capital through ESG improvements (risk mitigation)
Focus on protecting the environment, human rights, and transparency in labour practices at diamond sources, along with rigorous traceability measures.
Appointing independent external directors to contribute to shareholders' value.
Challenges Faced by Tsutsumi and Proposed Solutions
(Note: Unless otherwise stated on this website, the share price and market capitalisation are based on the closing price of ¥2,318 and ¥36.2 billion as of 30th January 2025, while the financial data is as of the end of September 2024.)
Excessive Cash and a Distorted Balance Sheet
As shown in Annexe 1, Tsutsumi’s market capitalisation is approximately ¥362 billion (■), while its cash holdings total ¥354 billion (■). The company also has negligible interest-bearing debt. On the liabilities and net assets side, the balance sheet is overwhelmingly composed of equity (■), resulting in an equity ratio as high as 98%.
Tsutsumi’s balance sheet structure is unequivocally distorted and demands urgent correction. The concept of the cost of capital dictates that “a company creates value by utilising its assets to generate returns that exceed the expectations of its capital providers, such as shareholders and banks.” However, when cash are hoarded to the extent seen in Tsutsumi’s case, it becomes difficult to argue that investor expectations are being met.
Annexe 1: Excessive Cash and a Distorted Balance Sheet
Market capitalisation is on par with cash reserves. The company’s equity is disproportionately large in comparison to its market capitalisation and cash holdings.
Extremely Low Stock Valuation
As shown in Annexe 2, Tsutsumi’s price-to-book ratio (PBR) stands at 0.54×, an exceptionally low level.
The primary cause of this extraordinarily low PBR can be attributed to the distorted balance sheet structure discussed above. Additionally, as detailed below, the lack of initiatives to mitigate business risks is also believed to contribute to this valuation.
Annexe 2: Illustration of PBR
The ratio of stock price to book value per share remains at a remarkably low level.
The Harmful Effects of Excessive Cash
As shown in Annexe 3, Tsutsumi’s value of operations is estimated at ¥2.9 billion, significantly undervalued compared to its market capitalisation of ¥362 billion. One of the reasons for this low valuation is that the company has been hoarding cash instead of effectively deploying it within its business operations.
Additionally, as shown in Annexe 4, Tsutsumi’s ROE is at an extremely low level. This is partly a result of the accumulation of equity caused by excessive cash reserves. When a company holds substantial excess cash, adjustments (*) are required to properly calculate the cost of equity. Holding such large cash reserves not only reduces capital efficiency but also complicates the calculation of cost of equity. Therefore, it is imperative for the company to calculate and disclose the level of cost of equity it recognises. However, Tsutsumi has failed to provide any such disclosure.
(*) Adjustment methods include the concept of "negative leverage," whereby net surplus cash is subtracted from market capitalisation as a negative item. For more details, refer to “Revisiting Cash Holdings and Corporate Value Assessment” by Kazunari Suzuki (Securities Analysts Journal, April 2024, p. 57 onward). Another method involves applying a discount to cash holdings, as discussed in Ryohei Yanagi’s article “Is ¥100 of Cash Held by Japanese Companies Worth Only ¥50? The Impact of ESG’s G on Corporate Value” (Diamond Online, 18 August 2022).
Annexe 3: Estimation of value of operations
Tsutsumi’s value of operations is estimated at approximately ¥2.9 billion.
(Note: The value of operations is estimated by deducting non-operating assets from enterprise value, which consists of market capitalisation and interest-bearing debt. Non-operating assets are defined as surplus cash, calculated by subtracting operating cash from total cash holdings. The operating cash amount is derived by averaging the cash-to-revenue ratio over the past 20 fiscal years for YONDOSHI HOLDINGS INC., NAGAHORI CORPORATION, and Festaria Holdings Co., Ltd., resulting in 9.2%. This percentage is then applied to Tsutsumi’s projected revenue for the current fiscal year to estimate its operating cash balance.)
Annexe 4: ROE Trends
Tsutsumi’s ROE is evidently failing to meet the returns required by shareholders (Cost of equity ■).
The Need to Formulate a Medium-Term Management Plan Considering Capital Costs
As shown in Annexe 5, medium-term management plans are not merely operational strategies but are viewed as a commitment to shareholders.
However, as shown in Annexe 6, there is a significant gap between the “key performance indicators (KPIs)” that investors consider important and the metrics defined by companies in their medium-term management plans. Investors prioritise indicators such as capital costs and ROE, underscoring the need for Tsutsumi to align its plans with these expectations.
Moreover, since January 2024, the Tokyo Stock Exchange has disclosed lists of companies that have implemented measures to address “management mindful of capital costs and stock prices.” While many companies have taken steps to address this issue, Tsutsumi remains inactive in this regard.
Annexe 5: Positioning of Medium-Term Management Plans
A medium-term management plan is considered a form of commitment to shareholders.
[Principle 4.1 Roles and Responsibilities of the Board (1) Supplementary Principle 4.1.2]
(Source: Japan’s Corporate Governance Code, Tokyo Stock Exchange)
Recognizing that a mid-term business plan (chuuki keiei keikaku) is a
commitment to shareholders, the board and the senior management should do
their best to achieve the plan. Should the company fail to deliver on its mid-term
business plan, the reasons underlying the failure of achievement as well as the
company’s actions should be fully analyzed, an appropriate explanation should
be given to shareholders, and analytic findings should be reflected in a plan for
the ensuing years.
Annexe 6: Gap Between Investors’ Priority Metrics and Corporate Medium-Term Plan Indicators
Investors focus on capital costs and ROE, which are often underemphasised in corporate KPIs.
(Source: Compiled by our company from the Life Insurance Association of Japan’s “Survey on Initiatives to Enhance Corporate Value (2023 Edition),” p.8 (2024))
Transparency Regarding the Traceability and Procurement Policy for Diamonds
As detailed in Annexe 7 and Annexe 8, the primary diamond-producing countries (net exporters) include Russia and several nations in Southern Africa, raising several ESG-related concerns under environmental (E) and social (S) dimensions:
- Revenue from diamond sales may potentially fund wars.
- Labour conditions in mining regions may involve child labour and low wages, indicating inadequate labour standards.
- Environmental pollution may result from mining activities.
Given these concerns, diamond companies, as detailed in Annex 9, must ensure transparent procurement policies and rigorous traceability
However, Tsutsumi has merely disclosed on its website that:
"Our buyers visit suppliers monthly, building trust-based relationships and carefully selecting high-quality gemstones. We currently engage with suppliers in 25 countries."
We urge Tsutsumi to disclose:
- Rigorous traceability of diamond origins.
- A procurement system ensuring adherence to standards for environmental protection and fair labour practices at mining sites.
We urge Tsutsumi to commit to transparent disclosure regarding the traceability of diamond origins and the implementation of a procurement framework that strictly adheres to appropriate standards. These standards should ensure the protection of natural and labour environments in mining activities. Such efforts will not only enhance trust among Tsutsumi's domestic customers but also build credibility with potential international customers. This, in turn, will reinforce the sustainability and competitive advantage of the company's jewellery business, ultimately contributing to improved shareholders' value by lowering the cost of equity.
Annexe 7: Top 10 Diamond Exporting Countries by Net Export Value
Southern African nations dominate the list of top diamond exporters.
Country
Share of Net Export Value
Russian Federation
26%
United Arab Emirates
18%
Republic of Botswana
16%
Republic of Angola
11%
Canada
11%
Republic of Namibia
7%
Republic of South Africa
4%
Republic of Zimbabwe
2%
Kingdom of Lesotho
2%
Republic of Sierra Leone
1%
(Note: Compiled by us from the Kimberely Process Certification Scheme data. )
Annexe 8: Guidelines for Diamond Imports
The Ministry of Economy, Trade and Industry (METI) released updated guidelines in April 2024.
As part of a phased restriction on Russian diamonds, domestic importers are encouraged to eliminate diamonds processed in third countries that originate from Russia.Importers are expected to undertake appropriate transactions and submit voluntary declarations to this effect.While these measures are not legally binding, importers are encouraged to comply, keeping potential future regulations in mind.
(Source: METI website)
Annexe 9: Examples of Transparent Disclosures on Diamond Procurement Policies
Leading companies in the diamond and jewellery industry are proactively addressing ESG concerns by ensuring clear policies on ethical sourcing and traceability.
"Did you know that 4℃ is certified by the Responsible Jewellery Council (RJC)? Globally recognised jewellery brands such as Cartier and Tiffany are RJC-certified. In Japan, only a handful of companies—three as of July 2019 (our note: seven as of 30th January 2025, with only two receiving certification for extended coverage to include supply chain-level activities)—are RJC-certified.
(Source: 4℃ Holdings, Jewelry Times, and company website)
We remain committed to sourcing diamonds that are clean, free from conflict, and respect human rights, as well as to promoting environmental sustainability. We will continue to deliver jewellery that not only embodies quality but also adheres to high ethical, environmental, and social standards."
"As a member of the RJC since 2005, Chaumet operates transparently to promote ethical practices that are socially and environmentally responsible, respecting human rights from one end of the jewellery chain to the other, from extraction to sale."
(Source: Chaumet website and 2023 Annual Report, p. 5)
"specific controls are now in place at Chaumet boutiques and at the head office to ensure precise monitoring of the traceability and origin of our diamonds, as well as the analysis of commercial partners with which Chaumet maintains a business relationship."
Concerns Regarding Long-Tenured Independent External Directors with Advisory Relationships
As detailed in Annexe 10, independent external directors are expected to serve as advocates for shareholders, particularly in boardrooms where their role is to enhance shareholders’ value. This expectation is especially pronounced in companies like Tsutsumi, where a large portion of shares is held by the founding family. Independent external directors are tasked with ensuring that the opinions of minority shareholders are appropriately reflected in board decisions.
However, as shown in Annexe 11, Tsutsumi’s independent external directors have served excessively long tenures of 10 and 11 years as of June 2025. Furthermore, both directors have advisory relationships with the company—one as the representative of a tax advisory firm and the other as a partner lawyer of a legal advisory firm engaged by Tsutsumi.
This situation raises serious concerns about the "independence" of these directors. More importantly, it casts doubt on their ability to fulfill their critical responsibility of ensuring that the voices of minority shareholders are appropriately reflected in board decisions.
Annexe 10: Role of Independent External Directors
Independent external directors are entrusted with the responsibility of representing shareholders’ interests and driving efforts to enhance shareholders' value.
Principle 4.7 Roles and Responsibilities of Independent Directors
(Source: Japan’s Corporate Governance Code, Tokyo Stock Exchange)
Companies should make effective use of independent directors, taking into consideration the expectations listed below with respect to their roles and responsibilities:
i) Provision of advice on business policies and business improvement based on their knowledge and experience with the aim to promote sustainable corporate growth and increase corporate value over the mid- to long-term;
ii) Monitoring of the management through important decision-making at the boardncluding the appointment and dismissal of the senior management;
iii) Monitoring of conflicts of interest between the company and the management or controlling shareholders; and
iv) Appropriately representing the views of minority shareholders and other stakeholders in the boardroom from a standpoint independent of the management and controlling shareholders.
Annexe 11: Tenure and Relationships of Tsutsumi’s Independent External Directors
Both of Tsutsumi’s independent external directors have advisory relationships with the company, either through tax or legal consultancy contracts.
Appointment History
Mr. Toshio Miyahara
Certified Public Accountant and Licensed Tax Accountant.
The company has a tax advisory contract with Asahi Accounting Corporation, where Mr. Miyahara serves as the representative partner. However, Tsutsumi has determined that the scale and nature of this transaction do not impair the director's independence.
June 2014: Appointed as Corporate Auditor.
June 2017: Appointed as Director (Audit and Supervisory Committee Member).
Mr. Yuichi Kakinuma
Partner Lawyer at Takashino & Kakinuma Law Office.
The company has a legal advisory contract with the aforementioned law firm, where Mr. Kakinuma is a partner. However, Tsutsumi has determined that the scale and nature of this transaction do not impair the director's independence.
June 2015: Appointed as Director.
June 2017: Appointed as Director (Audit and Supervisory Committee Member).
Reconsidering the Purpose of the Corporation and the Necessity of Listing
The responsibility of corporate directors is to deliver value to shareholders, who possess the right to appoint them, through share price appreciation and dividends. The directors of Tsutsumi are expected to approach management with the perspective of enhancing shareholders' value.
If this proves to be unfeasible, delisting the company may be a viable option. Ensuring the interests of shareholders while transitioning to a privately held entity is not a failure on the part of directors but a responsible course of action.
If Tsutsumi’s directors cannot adopt a shareholder-focused strategy or consider delisting, they should resign and allow capable successors to lead.
Annexe 12: Total Shareholder Return (TSR) Post TSE Disclosure
Since the Tokyo Stock Exchange began publishing lists of companies that have implemented “management mindful of capital costs and stock prices” in January 2024, Tsutsumi’s TSR has shown minimal improvement. Although there was a recent sharp increase, overall performance has remained flat, underperforming compared to indices.
(Note: TSR represents stock performance adjusted for dividend payouts. TOPIX with dividends reinvested has been recalculated on a post-tax basis (net total return) for comparison, alongside Tsutsumi’s dividends.)
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